Wow! What a unique opportunity from our friends at Ogilvy Sydney and Kimberly-Clark.
The challenge: Bring the Kotex Sport Ultrathins logo to life for a dynamic 30 second film.
The result: A spectacular multi-coloured LED catsuit worn by two talented parkour athletes with 5,000 fully programmable LED’s, individually hand-sewn to create a truely bespoke Kotex brand icon.
“A collaborative team effort and great opportunity to showcase our collective skills involving artists, designers, costume designers, producers, hardware and software engineers.” – Emile Rademeyer, FSM Creative Director
We hope you enjoy the finished film as much as we did making it. LIGHT IT UP!
Director / Phil Meatchem
Creative Director / Emile Rademeyer
Creative Director / Andreas Wanda
Head of Production / Tina Braham
Executive Producer & Production Manager / Sarah Cloutier
DOP / Franc Biffone
Editor / Joe Morris
Colourist / Billy Wychgel
Sound Engineer / Nigel Crowley
Lead Compositor / Stuart Cadzow
Compositor / Phil Stuart – Jones
CG Supervisor / Dylan Neill
Hardware Engineer / Bernie Loyd, Aleksei Vanamois
Software Engineer / Dylan Neill
Costume Designer / Vanessa Dodman
LED Consultant / Leo Bonne
Senior Creative / Lisa O’Neill
Art Director / Lindsei Barros
Senior Account Director / Jen Clarke
Senior Producer / Alison Chambers
Group Account Director / Sarah Goaley
Senior Brand Manager / Danielle Langer
Marketing Sector Lead AFC / Margaret Cheung
Brand Manager / Phillipa Gagg
Assist Brand Manager / Kristen Gillies
Category Development Manager / Gabrielle Davidson